THE CHICAGO LOOK EDITION

The Chicago Look, Edition which explores a chapter of American design and typographic history through the lens of a single, highly influential and sadly now-defunct enterprise.

The Beverly Sign Co. put Chicago at the center of the mid-century sign-painting map with its panelized compositions, novel typographic treatments, and bold colors. This style came to be known as The Chicago Look. Watch the film below for lots more about the history and techniques behindthe look.

Chicagos ownHeart & Bone Signs, withcollaboratorBob Behounek, have created two covers in the style of Beverlys pencil sketches, featuring the original mock-upsdistinctive diagonal strike-thru indicating the colors of the signs to the clients and the sign-painters (known as Wall Dogs).

These note books are a new size for us; a handy 6″ 8″ (152.6mm 203.2mm). The 64 pages are graph-ruled inNon-Repro Blue,a particular shade that is still used in the graphic arts industry to be easily removed from photostats or scans of black-and-white artwork.As usual, the inside covers are full ofhistorical information, illustrations, and wise-cracking.

SPECIFICATIONS:

• Cover art by Heart & Bone Signs, Chicago, Ill. (chicagosignpainters.com) in collaboration with Bob Behounek.
• Printed by the good people of The Graphic Arts Studio, LLC, Barrington, Ill.
• Cover: Westrock Tango C1S 16pt White, with a thick, brute force 4-color application of process-color soy-based Superior inks.
• Innards: Domtar Lynx Opaque 60#T White, with a fine, 1-color application of Non-Repro Blue soy-based Superior ink.
• Cover and innards printed on a Heidelberg Speedmaster CD 102S six-color printing press.
• Bound with a Muller Martini 6-pocket saddle stitcher with cover feeder/scorer.
• Corners precisely rounded to a 3/8″ (9.5mm) radius with a Challenge DCM double round-corner machine.
• Graph grid: 3/16″ 3/16″ (4.7mm 4.7mm).
• Note Book dimensions are 6″ 8″ (152.6mm 203.2mm).
• FIELD NOTESuses only the Futura typeface family (Paul Renner, 1927), in collaboration with Monotype.
• AllFIELD NOTESnote books and memo books are printed and manufactured in the U.S.A.
• Limited Edition of 25,000 2-Packs.
• UPC: 850032279369